Ladbrokes launch Playtech's Live Games

Providers Playtech have partnered with Ladbrokes in a move that sees the operator launch Playtech's Live Games solution across all desktop and mobile platforms.

Players will now be able to join live gaming tables via the lobby stream in a single click, while it will now be possible to play three games simultaneously via a single window.

A Playtech spokesperson said: "Developed with industry leading broadcasting technology, all of Playtech’s Live Games are created with the highest video quality. In doing so, players enjoy an identical quality to that provided on desktop devices, offering players a live gaming experience which is second to none."

The new Live area of Ladbrokes' site will, according to Playtech, give Ladbrokes the opportunity "leverage their presence and positioning" by pushing branded and customised content to players. While the mobile version of the platform will feature both HTML5 and native versions for iOS and Android devices.

Playtech head of live games Aviv Nankin said: “Our product represents the next generation of live games and we're excited to launch this new advanced live casino solution with one of the leading brands in our industry.”

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