A new interactive social gambling platform described as a â€ś3rd generation social casinoâ€ť will be launching soon.
Proclaiming itself to be â€śthe worldâ€™s first social gambling casinoâ€ť, BlingCity brings together social media and online gambling, featuring games provided by suppliers Net Entertainment.
The platform, which is owned by Cosmopolitan Holdings Limited, boasts a customised loyalty programme as well as a â€ścommitment to user-friendlinessâ€ť.
BlingCity CEO Daniel Sahlin said: â€śI am fed up with shallow and unrewarding loyalty programmes and, to be honest, the boring static online casinos that exist today. I want to show the world an online casino that truly creates value for the customer!â€ť