PKR move to Income Access platform

ne poker room PKR are to relaunch their affiliate programme with Income Access.

PKR’s programme will now include the affiliate marketing and software provider’s ad serving Traffic Optimisation technology, a tool which will offer greater control over campaign strategy as well as geo-location targeting to a city level and channel path reporting transparency.

In addition to the brand’s online poker offering, members of the PKR affiliate programme will also be able to promote a sportsbook service, offered in association with Global Betting Exchange Alderney Limited.

Income Access CEO Nicky Senyard said: “We’re proud to be partnering with a brand of PKR’s reputation and expect recent technology developments to better support PKR and other leading poker brands.

“The fact that our companies share a commitment to innovation makes this partnership very exciting for us, as well as the affiliate community.”

Paul Archer, head of affiliates at PKR, added: “Moving PKR Affiliates to the Income Access platform is an important step towards the continued growth of the programme.”