Online poker room PKR are to relaunch their affiliate programme with Income Access.
PKRâ€™s programme will now include the affiliate marketing and software providerâ€™s ad serving Traffic Optimisation technology, a tool which will offer greater control over campaign strategy as well as geo-location targeting to a city level and channel path reporting transparency.
In addition to the brandâ€™s online poker offering, members of the PKR affiliate programme will also be able to promote a sportsbook service, offered in association with Global Betting Exchange Alderney Limited.
Income Access CEO Nicky Senyard said: â€śWeâ€™re proud to be partnering with a brand of PKRâ€™s reputation and expect recent technology developments to better support PKR and other leading poker brands.
â€śThe fact that our companies share a commitment to innovation makes this partnership very exciting for us, as well as the affiliate community.â€ť
Paul Archer, head of affiliates at PKR, added: â€śMoving PKR Affiliates to the Income Access platform is an important step towards the continued growth of the programme.â€ť