Published
OnlineLand-BasedSports BettingIndustry

MGM Resorts and GVC announce US sports betting venture

Operator MGM Resorts has announced an equal partnership with GVC Holdings to launch land-based and online sports betting in up to 15 states.

MGMgrand

GVC and MGM will initially contribute $100m each to the venture.

The merger will focus on two brands in particular; PlayMGM and PartyPoker, and both operators will be well poised to expand into new markets once sports betting becomes legal in more states.

Jim Murren, Chairman and CEO of MGM Resorts, said: "We are proud to join forces with GVC, the largest and most dynamic global online betting operator, with existing reputable and trusted operations in the US. With MGM Resorts' expertise and leading position in key markets across the US, this historic partnership will be positioned to become the instant leader in technology, market access, sports relationships and brands."  

Kenny Alexander, GVC CEO, said: "MGM Resorts is a world leading entertainment business and the most trusted name in gaming, with the highest quality brands and management, and strong sports connectivity. This combined with GVC's technology and experience in successfully building online gaming businesses across multiple markets presents a truly exciting opportunity for US players and our respective shareholders. To be able to team up with a partner with such pedigree and knowledge, particularly in the US, is a real opportunity for GVC."

The companies said the new business will be headquartered in a "major US technology hub" and have a board of directors with an equal number of representatives from MGM and GVC.

The venture is subject to approval from the relevant regulators.

Premium+ Connections
 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Galaxsys

 
Premium

RISK

 
Premium

Digitain

 
Premium

Imagine Live

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Revsharks

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...