Published
Land-BasedSports BettingIndustry

MGM signs groundbreaking partnership deal with the NBA

The NBA has announced a multi-year partnership with MGM Resorts International, which will see the operator become the NBA’s first gaming partner..

mgmgrand

The partnership will allow MGM to use the NBA and WNBA brands on its casino games and sports betting platforms, and MGM will also have access to data from both leagues.

MGM will be promoted across the NBA's digital assets and social media platforms, and the NBA will be promoted across MGM's sports betting platforms.

MGM Resorts International Chairman and CEO Jim Murren said: "The NBA has always been an innovator at the forefront of sports evolution, and MGM Resorts is thrilled to partner with the league to revolutionise sports betting in the United States. 

"Integrating the NBA's assets and having official NBA data showcased across the MGM Resorts platforms will provide us with a distinct advantage and instil more confidence in knowing that our data is directly from the NBA."

NBA Commissioner Adam Silver said: "As the landscape for sports betting in the US continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this groundbreaking partnership.

"Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games."

ESPN has reported the deal will last three years, and is worth at least $25m.

 

Premium+ Connections
Premium

PIN-UP Partners

 
Premium

Revsharks

 
Premium

GammaStack

 
Premium

Sport Generate

 
Premium

Imagine Live

 
Premium

Digitain

 
Premium

Lynon

 
Premium

RISK

 
Premium

Galaxsys

 
Premium

1xBet Partners

 
 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...