Published
Sports Betting

William Hill continues US expansion talks

After announcing US expansion plans last week, William Hill is looking to continue its expansion into the US gambling market after reporting the bookmaker is in early stage talks with Penn National Gaming. 

willHill

The deal will involve William Hill merging its sports betting technology with the footprint Penn National Gaming.

This news comes after William Hill announced its US expansion plans last week with sports betting agreements made with 11 Mississippi casinos and an unnamed casino partner in West Virginia.

Moreover, if this deal does come to fruition then Will Hill will have a presence in another 29 casinos across 16 different American states.

William Hill CEO, Philip Bowcock, commented: “It has been an excellent start for us since PASPA was overturned. We are now the early market leader in New Jersey... and we expect to be market leader in Mississippi with these 11 casino agreements.”

William Hills US expansion plans coincided with the release of the bookmakers H1 financial results which showed mixed figures, it appears that the company will double down on its US operation to offset the impact of changes to its UK operation.

Gambling Insider reached out to William Hill representatives but the operator declined to comment on the Penn speculation.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...