bedegaming.gif
bedegaming.gif
bedegaming.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2019 AffiliateCon
NEWS 10 August 2018

Alexa now features sports betting voice command feature

By Tim Poole

Digital media company Independent Content Services (ICS) has launched a new sports betting feature on Alexa ahead of the new Premier League season.

Amazon Alexa Skill, released through the ClubCall brand, is designed to offer expert betting tips to users in exchange for the simple instruction “Open Clubcall.”

The new product will also provide team news and league updates, as well as audio blasts for key events during matches.

Ian Holding, Director at ICS, said: “Amazon Alexa and other voice services are becoming increasingly popular in households all over the world. The platform provides such an easy and effective way to access meaningful content without being crouched over a screen.

“Our Clubcall Alexa Skill has been well received during its beta-test, and we look forward to rolling it out with online bookmakers and other partners in the coming months.”

Paddy Power had already experimented with Alexa-related innovation in 2017 but ICS’ latest development is a concrete step towards simplifying the betting process even further.

ICS is an international content and digital media specialist, supplying written and audio content in over 65 languages.

RELATED TAGS: Online | Sports Betting
DISCUSS THIS ARTICLE
IN-DEPTH 23 May 2019
Is DFS under threat?
Industry experts help Tim Poole examine the future of daily fantasy sports, with legalised sports betting now exerting its influence over several markets in the US
READ MORE
PREMIUM CONNECTIONS
VNE