Yggdrasil enters Czech Republic’s coveted online gaming market

Fredrik Elmqvist, CEO, Yggdrasil, said: “As part of our long-term strategy we are committed to expanding our regulated market footprint. If we feel an environment is right for our leading games and promotional tools, then we will enter it with the best possible partners.”

With an excess of 1,000 retail outlets, Tipsport is the Czech Republic’s leading betting agency.

Currently, the Czech gaming market is currently one of the most coveted for online gaming operators to expand into having generated €1.58bn in gross win last year, of which €380m was raised by the online sector.

The new deal will see Yggdrasil provide some of their slots games and the company’s in-game promotional tool, BOOST.

Yggdrasil  can now boast of being present in numerous European regulated markets including the UK, Italy, Estonia, Latvia, Belgium and Denmark.

Alongside the launch in the Czech Republic, Yggdrasil are also expecting to enter into the Spanish market  this summer through a recent agreement with GVC’s bwin brand.

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Harrison Sayers

Gambling Writer

Harrison Sayers is a journalist and editorial professional specialising in the gambling and iGaming sector. He began his career at Gambling Insider, where he served first as Editorial Assistant (July 2017 – November 2017) and then as Staff Writer from March 2018 to October 2018, contributing news coverage and industry analysis to both the publication’s digital and print channels.

Since then, he has continued his career in gambling regulation and compliance journalism, working with GamblingCompliance and VIXIO where he covers regulatory issues and industry developments across European and African jurisdictions.

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