2020_8_pragmatic.gif
2020_8_pragmatic.gif
2020_8_pragmatic.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2020 AffiliateCon
NEWS 29 October 2018

NHL announces MGM Resorts as first ever official sports betting partner

By Nathan Joyes

MGM Resorts International will be the National Hockey League’s first league-wide official sports betting partner.

William Hill has already signed up with two NHL teams this season in New Jersey Devils and Vegas Golden Knights, who were rumoured to be the new partner prior to today’s announcement.

Yet it is the Las Vegas-based operator which has decided to make history with this lucrative partnership with the NHL. MGM Resorts will have full access to the NHL’s advanced game data and intellectual property, as well as the league and team logos for all kinds of marketing and promotion purposes.

NHL Commissioner Gary Bettman had previously announced, alongside the NBA, NFL and MLB, thatit would be appointing a sports betting partner after sports gambling became legal.

Bettman said: “The new sports betting landscape presents a unique opportunity for fan engagement utilising technology and data that are exclusive to our league. As a leading global gaming operator and entertainment company, MGM Resorts is the perfect partner for us to begin our transformative entry into this space.”

Sara Slane, the American Gaming Association's Senior Vice President of Public Affairs, said:"Sports betting agreements through contracts enhance the fan and consumer experience. The NHL’s announcement today further strengthens the bond between sports entities and gaming companies, who are each committed to preserving the integrity of the game. As legal sports betting expands, we are encouraged by the growing relationship between gaming companies and the major sports leagues."

 

RELATED TAGS: Sports Betting
DISCUSS THIS ARTICLE
2020_01_yggdrasil.jpg
GI FRIDAY: WEEKLY NEWSLETTER
THE GI HUDDLE PODCAST
NEW! #006 - LISTEN NOW
Gaming Industry Conferences (22:37)
#005 - LISTEN NOW
The role of gambling media (27:11)
#004 - LISTEN NOW
What is the role of a Gambling regulator? (29:09)
#003
The Future of Gambling Sponsorship in Sport (30:50)
MUST READ
IN-DEPTH 24 February 2020
Seeing a new side to the industry
READ MORE
PREMIUM CONNECTIONS
Affiliate
1xPartners
VIEW PROFILE
PR and Marketing
ActiveWins
VIEW PROFILE
Systems and Software
BetConstruct
VIEW PROFILE
Legal and Jurisdictions
Digital Isle of Man
VIEW PROFILE
Systems and Software
Newgioco Group
VIEW PROFILE
Systems and Software
NSoft
VIEW PROFILE
Industry Awards
Global Gaming Awards
VIEW PROFILE
Systems and Software
BBIN
VIEW PROFILE
Systems and Software
Efbet
VIEW PROFILE
Payments
Zimpler
VIEW PROFILE