The B2B license complements GiG’s software and B2C license in the UK.
This allows the company to offer its new games services to its existing white-label customers, as well as external brands operating in the UK market.
Mathias Larsson, Marketing Director at GiG, said: “We are thrilled to announce this news so early in our journey with GiG Games. Normally, a game provider enters one market at a time; however, with our strength from being a division within GiG’s ecosystem, we are able to enter multiple regulated markets at the same time.
“The UK market is one of the most competitive in Europe. With our partnership with Jade Rabbit, we have the expertise to build games that will be built primarily for the UK market. We are confident our games will be successful.”
