SBTech to venture into French market in Q1 2019

By Nathan Joyes

Supplier SBTech is set to enter the French market at the beginning of 2019.

The company has a number of operators ready to incorporate its platform and software solutions.

France will become SBTech’s 21st regulated market, after recently entering an agreement with operators in New Jersey and Mississippi, going live with Churchill Downs, Golden Nugget and Resorts Casino.

The French sports betting market has become one of the largest regulated markets in Europe since it launched in 2010.

In Q3 2018, French regulator ARJEL announced a 28% year-on-year increase in online gaming turnover to €2.78bn, while sports betting saw a turnover increase of 81% to €995m.

The provider also has plans in place to expand into markets in Sweden, South Africa and Pennsylvania in 2019.

Earlier this month, Richard Carter, SBTech CEO, told Gambling Insider the company was focusing on entering the French market.

Carter said: “Our strategy is to enter every leading regulated market and 2018 has seen our presence grow significantly across key regulated and newly-regulated territories.

“France has emerged as one of the strongest and most mature online sports betting markets in Europe, delivering consistent quarterly and annual growth.”




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