Gaming Innovation Group (GiG) will supply its online, omni-channel sportsbook to US operator Hard Rock International.
Hard Rock will be provided with GiG’s full suite of products, including GiG Sports Connect, GiG Trader and GiG Goal.
The deal will see players in New Jersey offered sports betting on the platform, which is accessible online and at terminals located inside the chain’s Atlantic City venue.
Kresimir Spajic, Senior Vice President of Online Gaming at Hard Rock International, said: “The forthcoming launch of the Hard Rock sportsbook in New Jersey will mark another step towards becoming a significant player in the national and international sports betting and online gaming industry.
“We are positive that the extension of our partnership with GiG together with skin partnerships with leading international operators will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s sports betting and online gaming market leader.”
Robin Reed, CEO of GiG, said: “I am proud and delighted to have signed this agreement with our partner Hard Rock, our first inroad to sports betting in the exciting US market.
“It was a highly competitive pitch against the best sportsbooks in the world, all vying to open up the US market. Hard Rock choosing GiG to power its sportsbook is a clear statement as to the quality of our cutting-edge sports betting services at this very early stage of their roll-out.”