This weekend, the US sports betting market will get a preview of what an in-play sports betting broadcast will look like.
For a run of eight games commencing 11 January, NBC Sports Washington will broadcast an alternate version of Washington Wizards NBA matches, featuring a free-to-play predictive contest and real-time sports betting data and statistics.
Elements of the contest, titled Predict the Game, and real-time data will be displayed on a graphic overlay surrounding the regular live-game presentation.
The data includes live team and player statistics, win probability and gaming information such as the moving money line and spread.
The contest allows fans to predict various game and player performance outcomes through a series of 30 questions, which will appear on screen during the broadcast.
NBC Sports Washington Senior Vice President and General Manager, Damon Phillips, said: "Combining the excitement of live Wizards games with engaging predictive gaming and data feeds will deliver a very entertaining experience for viewers, from first-time gaming players to savvy sports bettors.
"The level of interest from fans, partners and sponsors in this area continues to increase, so we are pleased to offer this compelling product this season."