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NEWS 14 January 2019

Playtech confirms entrance into Swedish market

By Tim Poole

Playtech has confirmed it entered the regulated Swedish market on 1 January 2019.

The supplier is offering its casino and live dealer products via operator Paddy Power Betfair, while Bet365 is carrying both the casino and poker products.

Playtech’s Swedish brand Quickspin also launched 30 titles on the first day of regulation.

Shimon Akad, Playtech Chief Operating Officer, said: "Playtech has a track record of working hand in hand with its licensees to be at the forefront of regulated markets in Europe and across the globe.

"Our data-driven services across any product and any channel deliver our partners a distinct advantage in regulated and fast-growing markets, allowing them to build compliant and commercial long-term businesses."

Playtech’s share price has risen marginally since the announcement, at £4.12 ($5.29) per share, although the gaming firm’s share value has almost halved since this time last year, when it was £8.06.

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