Published
Land-BasedSports Betting

Ladbrokes Coral to introduce best odds guaranteed offer in shops

Ladbrokes Coral is set to extend its best odds guaranteed offer on all UK and Irish racing to its betting shops.

LadbrokesCoral

The firm has decided to offer its online promotion in shops to help tackle the fixed-odds betting terminals (FOBT) stake cut, which is set to take place from April 1.

Until today, best odds guaranteed bets were for online selections only - but this will now be introduced in shops.

For example, if a punter backed a horse at 10/1 and saw these odds drift to 12/1 at the start of a race, the punter would automatically be paid out at the bigger price if the bet was a winning selection.

Ladbrokes Coral will be launching its extended promotion via social media, in the press and in its betting shops.

Gala Coral Group PR director Simon Clare said: "This is the biggest racing offer ever to hit the high street and is a clear signal of our intent as we face up to a new era for betting shops from April 1.

"There is no question a seismic change in our betting shop business is going to occur when the FOBT stake restrictions come into force. But we are now taking pre-emptive action with the launch of this significant betting shop offer."

Premium+ Connections
Premium

GammaStack

 
Premium

PIN-UP Partners

 
Premium

Revsharks

 
 
Premium

Galaxsys

 
Premium

Digitain

 
Premium

RISK

 
Premium

Imagine Live

 
Premium

Sport Generate

 
Premium

Lynon

 
Premium

1xBet Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...