Asian-focused casino to launch via Locus white label

An online casino aimed at the UK’s Asian community is to go live this month.

Asian-focused casino to launch via Locus white label

Casino Raj, the brainchild of former World Pool Masters champion Raj ‘Hitman’ Hundal, will debut as part of the white label B2B service of developer Locus Gaming and will operate on Locus’ Isle of Man licence.

The site will utilise a fully-integrated turnkey solution, with Locus responsible for customer service, fraud prevention, payments, responsible gambling requirements and the relationship with suppliers.

Locus Gaming CEO Ed Andrewes said: “We’re very excited about launching our B2B service with Casino Raj which has a unique opportunity to tap into a previously neglected audience.

“To help them, we’ve recruited a team that puts the customer first and doesn’t believe in the old-school distinction between mobile and desktop, catering instead for every device and platform.

Locus Gaming launched Jack Gold Casino in January 2013, offering a range of traditional casino games including roulette and blackjack as well as three and five-reel slot games and video poker.

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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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