Asian-focused casino to launch via Locus white label

nline casino aimed at the UK’s Asian community is to go live this month.

Casino Raj, the brainchild of former World Pool Masters champion Raj ‘Hitman’ Hundal, will debut as part of the white label B2B service of developer Locus Gaming and will operate on Locus’ Isle of Man licence.

The site will utilise a fully-integrated turnkey solution, with Locus responsible for customer service, fraud prevention, payments, responsible gambling requirements and the relationship with suppliers.

Locus Gaming CEO Ed Andrewes said: “We’re very excited about launching our B2B service with Casino Raj which has a unique opportunity to tap into a previously neglected audience.

“To help them, we’ve recruited a team that puts the customer first and doesn’t believe in the old-school distinction between mobile and desktop, catering instead for every device and platform.

Locus Gaming launched Jack Gold Casino in January 2013, offering a range of traditional casino games including roulette and blackjack as well as three and five-reel slot games and video poker.