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NEWS 23 January 2019

Betway to sponsor German esports team

By Matthew Enderby

Betway has agreed a sponsorship deal with German esports team Berlin International Gaming (BIG).

The two-year agreement will see the operator serve as the main sponsor for BIG’s esports teams, giving Betway access to a portfolio of sponsorship rights; including front of jersey and sleeve branding, player and social media access and giveaways.

Joining Made in Brazil, Ninjas in Pyjamas and Invictus Gaming, BIG is the latest esports team to sign with Betway.

BIG’s first competition as official Betway partner will be on 26 January at ELEAGUE in Atlanta, Georgia.

Anthony Werkman, Betway CEO, said: "This partnership strengthens what is an already formidable esports offering here at Betway and is a statement of our intent for 2019.

"We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today."

Daniel Finkler, BIG CEO, said: "Having spent plenty of time carefully putting this deal together, I am thrilled to announce that Betway, one of the world's leading betting providers, is now BIG’s new main sponsor. Welcome to BIG, Betway."

RELATED TAGS: Online | Industry | eSports
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