Published
OnlineSports BettingIndustry

SBTech extends US reach with Pala Interactive partnership

SBTech has partnered with California-based Pala Interactive to offer its sportsbook technology brands.

SBtech

The five-year agreement will see SBTech’s sportsbook solutions integrated into Pala Interactive’s online platform and initially launched with two brands: CanPlaySports and Vipcasino.

Both brands are owned and operated by the Wôlinak Abenakis First Nation.

Pala Interactive, an online, social and real money gaming software developer, is majority owned by the Pala Band of Mission Indians.

Richard Carter, SBTech CEO, said: "We’re delighted Pala Interactive have selected us as partners ahead of our competitors due to our leading, flexible sportsbook technology that has been specifically tailored to the North American market."

Jim Ryan, CEO at Pala Interactive, said: "SBTech lead the way in omni-channel technology and innovation and their sportsbook’s powerful capabilities and flexibility are ideally suited to our customers’ requirements as they increasingly target sports betting and we grow our business across North America."

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...