SBTech extends US reach with Pala Interactive partnership

By Matthew Enderby

SBTech has partnered with California-based Pala Interactive to offer its sportsbook technology brands.

The five-year agreement will see SBTech’s sportsbook solutions integrated into Pala Interactive’s online platform and initially launched with two brands: CanPlaySports and Vipcasino.

Both brands are owned and operated by the Wôlinak Abenakis First Nation.

Pala Interactive, an online, social and real money gaming software developer, is majority owned by the Pala Band of Mission Indians.

Richard Carter, SBTech CEO, said: "We’re delighted Pala Interactive have selected us as partners ahead of our competitors due to our leading, flexible sportsbook technology that has been specifically tailored to the North American market."

Jim Ryan, CEO at Pala Interactive, said: "SBTech lead the way in omni-channel technology and innovation and their sportsbook’s powerful capabilities and flexibility are ideally suited to our customers’ requirements as they increasingly target sports betting and we grow our business across North America."

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