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NEWS 30 January 2019

Hard Rock launches GiG-powered sportsbook in New Jersey

By Nathan Joyes

Hard Rock Hotel & Casino Atlantic City has launched its land-based and online sportsbook in New Jersey.

Both HardRockSports.com and HardRockCasino.com will be powered by Gaming Innovation Group (GiG).

The supplier initially secured a US sports betting agreement with Hard Rock in October 2018.

Hard Rock has also previously signed partnerships with operators Bet365 and Kindred Group.

Joe Lupo, President of Hard Rock Hotel & Casino, said: "We couldn’t be more excited to launch our online and land-based sportsbook.

"Players will be able to enjoy a full range of bets, as well as all other major sporting events across the calendar, with exciting promotions and events coming soon."

Robin Reed, GiG CEO, said: "Hard Rock has global recognition, unparalleled reach and the same high ambitions as us. We look forward to continuing to support Hard Rock’s growth in New Jersey."

RELATED TAGS: Online | Land-Based | Sports Betting | Mergers & Acquisitions | Casino
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