Bookmaker Coral has gone live with the Live Channel product of supplier Betradar.
The solution has already launched in over 100 Coral shops across the UK and is set to reach 1,000 more within the next 12 months.
Betradar’s Live Channel combines live odds, statistics and pictures from global sporting events on a single screen, providing an average of 12 hours of live sports coverage per day.
Coral marketing director Olly Raeburn said: “We’re always looking at ways of giving our customers more choice and we believe that the breadth and depth of additional content that Betradar’s Live Channel brings will add some genuine value to our product mix.”
Tom Edwards, director of sales at Betradar, added: “We have, within a remarkably short time, integrated the streaming channel via satellite distribution and adapted it to Coral’s corporate identity.”