GVC Holdings and Playtech have entered into a partnership lasting until 2025.
As part of the deal, Playtech will provide its products to all GVC brands in both existing and new markets.
Playtech BGT Sports’ agreement to supply Ladbrokes Coral with sotware for self-service betting terminals in the UK, Ireland and Belgium has also been extended.
GVC’s brands include the likes of Ladbrokes Coral, Bwin, PartyPoker, Gamebookers, BetBoo and CasinoClub.
GVC said in a statement: "For the first time, many of these brands will have access to proven content and services from one of the world's leading suppliers.”
Playtech CEO Mor Weizer said: "We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years."
Last week, Weizer spoke exclusively to Gambling Insider following the release of Playtech’s financial results for 2018. The new GVC deal reflects the CEO’s emphasis on "organic growth."
He said during the interview: "We do believe, following a number of acquisitions including Snaitech, we will be very focused on organic growth and we expect a lot of organic growth in the coming years."