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Racing Post B2B set to launch in-play product

Racing Post B2B is set to launch its new sports betting brand, Intellr, later this month.

racingpostb2b

Intellr provides bookmakers with stats, analysis and predictions for 20 sports.

The company’s main product is an in-play football product, which shows bookmaker’s odds in real time, alongside betting tips and information.

Gambling Insider exclusively spoke to Racing Post in December, where the affiliate explained it was looking to focus on football and other sports leading up to and post ICE.

Speaking back in December, Eugene Delaney, Racing Post B2B Director, said: “From our perspective, we are trying to diversify into other sports. When it comes to football, there’s a lot of content. We have teams who are writing content on about 15 sports. We syndicate that and APIs for bookmakers to take. That will be available on a B2C platform at some point in the future.”

On the Intellr launch, Delaney said: “With the in-play market expanding rapidly, it was vital we entered with a product that could add even more value to the bookmakers’ in-play offering.”

 

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