FSB Technology is to integrate its sports-betting software with the Bit8 gaming platform.
David McDowell, co-founder and CEO of FSB Tech, said: “We’ve developed the industry’s most technically advanced sportsbook platform in the market today, while Bit8 has developed a modern, product agnostic platform complete with highly advanced CRM tools.
"Creating a single view of the customer's activity across sports and casino is an unbeatable combination."
The FSB service manages the entire sports-betting operation, from handling live data from the stadium to managing liability and providing customisable marketing.
It is also used by The Guardian for its fantasy football platform.
The company says that its service greatly reduces the cost and labour required to participate in the regulated sports-betting market.
Bit8 is an AI-powered gaming platform used by several of the world’s top casinos.
The Bit8 backend features common wallet integration, support for multiple game manufacturers and third-party application providers.
Angelo Dalli, CEO of Bit8, said: “We have seen a real demand for a fully-managed sports-betting service from our licensees.
"When we met the FSB team it was immediately obvious that their modern sports betting technology would work well on our product agnostic platform."