Betradar rolls out sports minigames

Sports and betting-related data supplier Betradar has launched a new series of in-play betting games.

Updated on 25 June 2014

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‘In-play Minigames’ combine Betradar’s existing live sports data with casino game concepts.

Betradar managing director of sales, Erik Lorenz said: “With In-Play Minigames, we are taking the next step in the gamification of live betting.

“Customers demand new entertainment products and services from betting operators and this is exactly what we provide with In-Play Minigames.

“With a new betting cycle starting every three minutes in average, we convert any live event to a thrilling gaming experience.”

The mini-games will be available as web widgets, with Betradar recommending they be put in a sidebar for web-based bookmakers, or shown as a full screen app for mobile.

The company also announced NextUp Soccer, a football betting game based on predicting the next ‘match incident’ in a live game.

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Brad Allen

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Brad Allen is a journalist who worked as a Staff Writer at Gambling Insider from May 2014 to August 2014, contributing news coverage and feature content during a formative period for the publication’s digital and print platforms. In his role, Brad researched and wrote industry news, interviewed key figures, and helped develop editorial material that supported comprehensive coverage of regulatory changes, operator activity and market trends across the global gambling sector.

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