Genius Sports will provide Nascar's official data feed to betting operators.
Only sportsbooks in regulated territories will be granted access to Nascar's official data.
Nascar developed a sports gambling policy at the beginning of its 2019 season, in which it granted all teams the right to sell marketing sponsorships to sports betting companies and licensed sportsbooks.
Brian Herbst, Nascar's Senior Vice President, said: “Partnering with Genius Sports allows us to deliver a dynamic fan engagement platform in the rapidly growing world of legalised sports gaming. This new relationship will provide another entry point to the sport and completes our strategy to create a more immersive experience for fans.”
Mark Locke, Genius Sports CEO, said: “NASCAR fans are some of the most devoted in the world, and we look forward to helping them create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the US.”