Bookmaker Betfred has selected suppliers Sportech to provide a suite of new betting technology products to its Totepool business.
The ten-year contract, which is expected to be worth over £9m in total revenues, will see Sportech replace Betfred's entire existing tote systems with its state-of-the-art Quantum System.
The firm will also provide a new digital framework for betting on mobile devices, online and at self-service terminals through its proprietary betting technology Digital Link.
Totepool holds the exclusive licence to operate all Tote betting on British horseracing.
Totepool managing director Philip Siers said: “The new Quantum System, coupled with the Digital Link and G4 modules, will anchor our tote offering going forward, and with the additional flexibility and market reach it gives us, we expect significant growth in our pools product.”
Ian Penrose, chief executive of Sportech, added: “Betfred has a number of ambitious plans, and we are pleased to be able to assist them to improve the customer experience for Tote betting on UK horseracing."
