FanDuel has announced a deal with FuboTV to become the exclusive sportsbook, online casino, horseracing and daily fantasy sports partner of the live TV streaming service.
Included in the deal is a provision to make FanDuel the platform’s exclusive advertiser in these fields.
The agreement is FanDuel’s first strategic partnership with a third-party internet television service and will expand FuboTV’s sports offering for consumers when the operator’s sports betting data is integrated.
Horseracing networks TVG and TVG2, both subsidiaries of FanDuel Group, will also be available to subscribers across the US.
Adam Kaplan, FanDuel VP of Content Business & Operations, said: "We’re partnering with FuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer."
Min Kim, FuboTV VP of Business Development, added: "We’re thrilled to select FanDuel as our partner – the first deal of its kind between a virtual MVPD and a gaming company – and integrate their products into FuboTV."