SugarHouse becomes first in US to debut IMG Arena live streaming

By Nathan Joyes

Rush Street Interactive’s SugarHouse online sportsbook has become the first US sportsbook operator to launch IMG Arena’s live streaming service.

Rush Street is the only US operator to offer its players in both New Jersey and Pennsylvania the opportunity to bet on and watch live tennis events.

Being an IMG Arena data customer, this allows Rush Street to receive official data from tennis events across the world, which includes Wimbledon, US Open and multiple ATP and WTA Tour tournaments.

Richard Schwartz, Rush Street President, said: "Rush Street Interactive continues to focus on enhancing the experience of our customers. We’re pleased our focus on customer experience is driving our strong market share growth in New Jersey."

Freddie Longe, Managing Director at IMG Arena, said: "Bringing our official streaming product to the US is an important step for IMG Arena and the market as a whole.

"In a more mature European market, we have seen one major complaint by fans is a lack of live streaming availability; that it is a key factor in setting a tier-one operator apart as markets develop."


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