Gaming software developer and operator, Gamesys Group, has today launched Virgin Bet in partnership with sports betting supplier SBTech.
Developed with Gamesys, the Virgin Bet sportsbook will feature SBTech’s platform and provide a bespoke front-end interface.
The sportsbook is only currently available on mobile and as an Android app, with the iOS launch coming soon.
Gamesys said this sportsbook is firmly committed to, and aiming for disruption in, the UK market with its "extensive technological capabilities."
While exact details on the agreement have not been released, a statement from Gamesys describes it as one of the UK’s biggest online gaming sportsbook deals in recent times.
Gamesys’ Gibraltar Marketing Director, Simon Mizzi, said: "We’re excited to launch Virgin Bet into the world’s most competitive sportsbook market. We believe the Virgin brand has the ability to help change the industry for the better and we look forward to giving our customers the experience we feel they deserve."
SBTech CEO Richard Carter added: "This is a significant announcement and achievement for the business which strengthens our UK presence. Gamesys is likely to become one of our largest customers over time and we’re delighted to be working with their management team whom we have long admired."