Aston Villa confirms W88 as new shirt sponsor

Premier League football club Aston Villa has announced a “record-breaking” commercial agreement with W88 for the 2019/20 season.

Aston Villa confirms W88 as new shirt sponsor

Having sponsored Wolverhampton Wanderers last season, the Asian betting company has remained in the Midlands and its logo will now feature on Aston Villa’s home and away shirts.

Wolves recently swapped W88 for new sponsor ManBetX.

W88 specialises in sports betting, live dealer casino, poker, slots and lottery games.

Aston Villa was previously sponsored by 32Red, which also sponsored Leeds United, Middlesbrough, Preston North End and Derby County last season.

Aston Villa’ CCO Nicola Ibbetson said: “This is a record-breaking commercial partnership for the club; our promotion to the Premier League offers our club partners a global platform to reach our worldwide fan base.”

Hilly Ehrlich, W88 Business Development Manager, said: “W88 is a renowned online gaming brand with a significant member base. The brand represents trust and integrity, with sports namely soccer at its core.”

Topics
OnlineMergers & AcquisitionsSports BettingIndustry
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Nathan Joyes is a journalist who served as a Staff Writer at Gambling Insider from October 2018 to October 2019. During his time with the publication, he reported on key developments across the global gambling and iGaming sectors, covering news, regulatory updates and industry trends for both the Gambling Insider website and associated print titles.

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