FDJ Gaming Solutions is the B2B arm of French national lottery operator Française des Jeux.
The announcement confirming the deal made it clear Sporting Solutions will continue to be an independent provider of pricing and trading solutions to third-party technology.
Xavier Etienne, FDJ CEO, said: “FDJ recognises the excellence that Sporting Group has in pricing and trading. That is why this operation is key for our B2B international development.”
Sporting Group’s CEO Simon Trim added: “It is clear we have a shared vision on the future shape and evolution of the industry, in particular the important role that expert risk management and price differentiation will play going forward.”