Perform, a digital sports content company, has agreed a deal to provide Coral betting shops with live sports video and data.
Watch&Bet Retail is Perform’s first step into the retail betting market.
Content providers Vermantia will undertake the packaging of the video feed to the Coral retail network.
Coral marketing director Olly Raeburn said: "The quality and speed of the data, coupled with the fact that the solution uniquely enables us to integrate our own odds and choose the exact content we want to show, means Perform is an ideal partner as we look to further enhance the betting experience across our stores in the UK."
Ross MacEacharn, MD of content distribution at Perform, added: “Following this deal, we are looking forward to wider international take-up of this engaging sports-betting solution.”