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NEWS 9 July 2019

Pragmatic Play: Live casino more important than ever for operators

By Nathan Joyes

Ahead of iGB Live in Amsterdam (16-19 July) Pragmatic Play Chief Business Development Officer Yossi Barzely tells Gambling Insider about the importance of live casino games and what the supplier will be showcasing at the event.

With the increasing advancement of technology, verticals beyond video slots are emerging as key components of the online casino experience.

Live casino has existed in one form or another for a long time but now plays an ever-more important role for operators around the globe. This is due to its unique position between land-based and online play.

Live casino sits at a key interchange for operators, between the traditional land-based casino experience and online gaming. Instant gratification plays a key role in online casino currently, and live casino can offer a relatable, brick-and-mortar style experience at the click of a button.

As the live casino vertical continues to emerge, the market is on the lookout for new innovation.

The role of technology in replicating the casino experience

Fundamentally, live casino games aim to replicate and often enhance a similar experience to being on the casino floor, coupled with the flexibility to access content from multiple devices on the go. 

The sheer pace of technological improvements has led to significant upgrades in the live casino experience. A decade ago, a single camera aimed in the direction of a table and an experience limited to the desktop was the norm. Now, live casino gaming is dramatically different. With the latest 4K camera technology and multiple HD camera angles, the vertical is more immersive and interactive than ever.

Partially due to this investment, and recognition of what makes the vertical tick, live casino has emerged as a pre-eminent form of mobile casino entertainment, with high levels of engaging gameplay.

Another important step in the evolution of live casino is the development of dedicated operator environments. This has turned previously plug-and-play solutions into operator-focused, engaging environments geared towards giving players a unique, brand-oriented and personalised live casino experience.

Branded environments have long been a core part of live casino delivery for several industry providers. Live casino is already a significantly expanding vertical for operators, and it is now possible for operators to view the product as far more than a simple bolt on, integrating it far more closely into their offering.

The potential this offers is there to be capitalised on by operators with the capacity to grasp it.

At iGB Live, we will be exhibiting the full power of our multi-product portfolio, including our live casino offering.

Stand M10 will also play host to the launch of a sophisticated suite of cutting-edge promotional tools, Pragmatic Play Enhance, as well as a multi-product tournament combining all elements of the Pragmatic Play product portfolio.

RELATED TAGS: Online | Industry | Sports Betting | Casino | Feature
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