English Premier League football club Liverpool has signed a multi-year partnership with 1xBet.
The operator has become the club’s global betting partner, with the deal allowing 1xBet to advertise its branding at Anfield, Liverpool’s stadium, as well as the club’s digital platforms.
Within the agreement, 1xBet will also receive access to Liverpool’s footballers for promotional material throughout the partnership.
1xBet recently announced another sponsorship agreement with Spanish La Liga champions FC Barcelona, also becoming the club’s Official Global Betting Partner.
Liverpool’s Managing Director and CCO Billy Hogan said: "We are delighted to welcome 1xBet as our newest partner. I am sure their games and special offers will appeal to our fans around the world."
1xBet spokesman Alex Sommers said: "We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience."