SBTech partners with Finland’s monopoly operator Veikkaus

By Matthew Enderby

SBTech has secured a multi-channel sportsbook platform deal with Finnish operator Veikkaus following a public procurement process.

While the exact length of the deal has not been disclosed, the supplier described it as "long-term" and will provide Veikkaus with both its retail and online sportsbook platforms.

SBTech says it has already begun to integrate its platform to Veikkaus’ online channel and plans to launch early in 2020.

The retail solution will follow afterwards at more than 3000 outlets across Finland.

Subject to approval of the Finnish regulator, SBTech will also supply Veikkaus with its YourBet Builder and PulseBet products.

Andrew Cochrane, SBTech CDO, said: "We are incredibly honoured and excited to have been awarded this partnership as a result of a thorough and rigorous selection process. This partnership shows the commitment we have to the Nordic region."

Sami Kauhanen, VP of Betting at Veikkaus, said: "Our partners’ proven delivery of large-scale, revenue generating platform and software technology projects across numerous regulated markets, alongside their continual investment in innovation, gives us huge confidence and we look forward to working together to enhance and grow our offering in the coming months and years."

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