Betfred to take first step into the US with Elite Casino Resorts

By Nathan Joyes

Betfred USA and Elite Casino Resorts have partnered to offer sports wagering in Iowa, marking Betfred's first deal of this kind in the US.

Once regulatory approval has been confirmed, the operator will be allowed to offer customers on-premise, online and mobile wagering at the Grand Falls Casino Resort in Larchwood, Iowa.

The Iowa Gaming and Racing Commission (IGRC) approved Betfred Sports Iowa last week.

Iowa became the third state in 2019 to legalise sports betting after Governor Kim Reynolds signed SF 617 into law.

Last month, Betfred reported a £40.7m ($51.8m) loss after tax for the 12-month period ending 30 September 2018.

Fred Done, CEO and Co-founder of Betfred, said: “I’m delighted to partner with Elite Casino Resorts in Iowa and we look forward to working with our new partners and sharing our joint expertise in what is a very exciting opportunity and market for Betfred.”


NEWS SPONSOR

More News

Wynn Resorts has reported a 69% year-on-year fall in revenue for H1 2020, as a result of casino closures due to the COVID-19 pandemic. Operating revenue for six months to 30 June...




As brands compete with each other to stay on top, brand awareness becomes a key selection factor for gambling brands. The audience tends to choose something they know. But more importantly,...