Published

West Brom agree terms with Bet365 and 666Bet

Prem

Bet365
ier League side West Bromwich Albion have signed sponsorship deals with bookmakers Bet365 and 666Bet.

The agreement with UK-based Bet365 will run until the end of the 2015/16 season and sees the gaming brand gain "extensive coverage at [home ground] The Hawthorns".

West Brom's head of corporate sales Iain Wain said: "Gaining one of the best operators in the field is a coup for the club and is a further indication of the benefits of retaining our position in the Premier League.”

The partnership will see Bet365 become the club's exclusive gaming partner for the UK and Europe.

The Asian equivalent for the Albion will be 666Bet.

"The signing of 666Bet is a particularly pleasing one as they have chosen us as their first Premier League partner,” said Wain.

The bookmaker, which officially launched on 2 June, already has an endorsement deal with Harry Redknapp and gained attention by offering odds of 1966/1 on England to win the recent World Cup.

CEO Barry Martin said: "666Bet is a young, dynamic business with fresh ideas and big plans to shake up the betting market and we look forward to a long and fruitful partnership with the Baggies.”

Premium+ Connections
Premium

GammaStack

 
Premium

Revsharks

 
Premium

Imagine Live

 
Premium

1xBet Partners

 
 
Premium

Lynon

 
Premium

Sport Generate

 
Premium

Galaxsys

 
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium

Digitain

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...