Provider BetOnSoft has announced it will rebrand as Saucify.
The firm said the rebranding â€“ which is part of a wider strategic marketing planâ€“ provides it with a name that helps it stand out against many bland brands in the industry and better reflects its ethos of dynamism, originality and speed to market.
A company spokesperson said: â€śIn truth, BetOnSoft wasnâ€™t the most dynamic of names and didnâ€™t reflect our unique and innovative offering.
â€śOur branding, marketing and messaging will all benefit as a result of our new corporate identity. The name is a perfect fit for what we have done for the last eight years and what we intend to continue doing in the future â€“ spicing up the gaming market with some of the best casino content available on desktop and mobile.â€ť