Supplier A Bet A has completed a deal to enable regional British and Northern Irish bookmakers to bet into the UK Tote pool.
The firm’s new Tote Express software, which will go live later this month, will allow over 500 regional bookmakers to offer customers betting on products such as the Tote Scoop6 and Tote Jackpot.
A Bet A operations manager Jason Hardman said: “Modern EPOS systems like ours help to level the playing field for independents.
“It’s great that our customers will soon experience the same pool betting opportunities as those in the bigger chains, including forthcoming meetings at Glorious Goodwood and the St Leger.”
Hardman is confident the system will shortly be adapted to enable bookmakers in the Republic of Ireland to bet into the pool, along with others overseas.
A Bet A services operators in the UK and Ireland as well as 22 global territories.
The company recently provided a portable EPOS system to Betway, allowing the bookmaker to activate its sponsorship of the PDC’s Premier League Darts.