BetVictor has launched its new Smart Cards product, which provides live horseracing updates to assist players when betting.
The technology, developed in collaboration with Timeform, will look to improve the current standard of horseracing live updates, in an attempt to help a player make a more informed decision in real-time.
Smart Cards will be available on mobile across all UK and Irish racing, providing its players with tips, draw bias trends, regular updates and in-form trainer/jockey partnerships.
It will also be available for the Ebor Festival at York Racecourse.
Eoin Ryan, Director of Product at BetVictor, said: "Over the past few years horseracing products have remained relatively static.
"By integrating the latest Timeform services in our horseracing offering, the new Smart Cards product really raises the bar, enabling us to provide our customers with a best-in-class racing experience."