Paddy Power launches first-ever NFL DFS product in UK and Ireland

By Nathan Joyes

Paddy Power, the Flutter Entertainment brand, has launched its first NFL Daily Fantasy Sports product for customers based in the UK and Ireland, with the NFL set to begin on 6 September.

Players will be able to enter specific games they are interested in, rather than every game across the season. They will also be able to select multiple line-ups, rather than just one.

There will be a salary cap, very similar to the English Premier League’s Fantasy Football game, which has proven popular in the UK.

Paddy Power’s customers will have the opportunity to win up to £3.5m ($4.3m) with two headline contests being promoted for the opening weekend of the NFL.

Customers can access Paddy Power Fantasy online and through the operator’s app.

A spokesperson for Paddy Power said: “We believe there is a real appetite for a fantasy-based product that offers rewards each week, while reducing the burden of regularly updating a team.

“While the NFL market will be the most popular to begin with, we think this will shift toward other sports, including football, through a mixture of cross-selling and product marketing.”

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