Parx Casino goes live with Williams Interactive’s Play4Fun Network

By Gareth Bracken
Supplier Williams Interactive has launched its Play4Fun Network with Parx Casino.

Completely branded and customised for Pennsylvania’s largest casino operation, the B2B premium free-play online gaming and marketing platform provides players with a seamless multi-channel experience across desktop, tablet and smartphone.

The Play4Fun Network, which features slots such as Super Jackpot Party, Kronos and Black Knight, is designed to help Pennsylvania’s largest casino operation “build an engaged online community”.

Its marketing capabilities will empower Parx Casino to leverage player touch points by delivering targeted messaging to players segmented by activity, loyalty tier and physical location through technologies like geo-fencing and push notifications.

Parx Casino CTO John Dixon said: “Following a diligent review process of available options in the space, we’ve found the Williams Interactive Play4Fun Network to be the best solution for providing exciting casino entertainment experiences to our players when they spend their time away from our casino – at home and on-the-go.”

Jordan Levin, managing director for Williams Interactive, added: “We anticipate that Parx Casino will be able to leverage our proven free-play casino content to increase the value of their brand with players online to drive incremental visits to their casino floor.”

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