Supplier Williams Interactive has launched its Play4Fun Network with Parx Casino.
Completely branded and customised for Pennsylvaniaâ€™s largest casino operation, the B2B premium free-play online gaming and marketing platform provides players with a seamless multi-channel experience across desktop, tablet and smartphone.
The Play4Fun Network, which features slots such as Super Jackpot Party, Kronos and Black Knight, is designed to help Pennsylvaniaâ€™s largest casino operation â€śbuild an engaged online communityâ€ť.
Its marketing capabilities will empower Parx Casino to leverage player touch points by delivering targeted messaging to players segmented by activity, loyalty tier and physical location through technologies like geo-fencing and push notifications.
Parx Casino CTO John Dixon said: â€śFollowing a diligent review process of available options in the space, weâ€™ve found the Williams Interactive Play4Fun Network to be the best solution for providing exciting casino entertainment experiences to our players when they spend their time away from our casino â€“ at home and on-the-go.â€ť
Jordan Levin, managing director for Williams Interactive, added: â€śWe anticipate that Parx Casino will be able to leverage our proven free-play casino content to increase the value of their brand with players online to drive incremental visits to their casino floor.â€ť