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Greentube grows Italian presence through Snaitech deal

Greentube, the interactive division of Novomatic, has signed a partnership with Italian operator Snaitech.

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The deal will see the supplier's Italian-licensed products feature on Snaitech's website and mobile channels.

As part of the agreement, Playtech-owned Snaitech has launched a new casino platform to integrate Greentube’s products, developed and managed in-house by the operator.

The deal is Greentube’s second Italian partnership formed this month, following a similar agreement with E-Play24.

The supplier first entered the Italian market in 2012 after going live with its StarVegas.it site, featuring Novomatic slot games.

Daniel Lechner, Head of Sales at Greentube, said: "Partnering with Snaitech demonstrates our portfolio has become a must-have for Italian operators and adds another leading brand to our rapidly growing Italian client base.

"Italy is a strategically important market for us, and it is fantastic to see our collection of Italian-licensed content continually deliver exceptional results for operators in the region."

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