Coral inks two-year deal with Everton FC
Coral Interactive, the online arm of the UK bookmaker, has become the official European betting partner of Everton FC.
The deal will run through the 2014/15 and 15/16 seasons, and see Coral promoted throughout Everton’s 40,000-seater stadium, Goodison Park.
Coral will also feature on Everton’s official website and digital inventory.
Everton’s director of marketing and communications Richard Kenyon said: “We look forward to working together and developing a partnership that covers the traditional betting and the emerging interactive markets.”
“We also welcome the support they have shown for our charity Everton in the Community and their generous donation will go to further the important work being undertaken across Merseyside.”
The deal is the latest venture between Premier League sides and bookmakers, after William Hill and 666Bet agreed betting partnerships with Southampton and Leicester City respectively.
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