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Caesars to install Bally products

Operator Caesars Entertainment is to install several table products from provider Bally Technologies at its casinos across the UK.

Updated on 22 September 2014

Gareth Bracken

Journalist

With the aim of increasing performance and excitement in table-game pits, Caesars will introduce 108 SHFL Fusion terminals, i-Table Roulette and live American roulette tables at The Casino at the Empire in London and its seven other UK casinos, alongside 57 ChipStar roulette chip sorters.

The Casino at The Empire will also install TableView, a real-time table rating and player tracking solution that enables casino operators to replace their existing manual rating process with electronic automation.

Caesars Entertainment UK managing director Mike Rothwell said: “These products offer our patrons a new and exciting way to play the popular game of roulette and we expect them to deliver a strong return on investment and a differentiated experience for our customers.”

Marco Herrera, Bally Technologies’ vice president and managing director of Europe, added: “These solutions are designed to enable operators like Caesars Entertainment UK to continue to provide their players with the highest quality gaming experience while increasing profitability and efficiency.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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