Through the newly extended agreement, Playtech will provide Betfred with its casino, live casino, bingo and poker services until 2024.
The new deal also includes the extension of Betfred’s live casino space, launched in 2018.
Shimon Akad, COO of Playtech, said: “We are delighted that Betfred, the world’s largest independent bookmaker and a key long-term partner for Playtech, has chosen to commit to an exclusive agreement across four key verticals.
“Betfred’s decision to invest in an exclusive Live Casino space in 2018 was a significant step in developing our working relationship, and has seen Betfred develop a highly compelling live offering.
“We’re very much looking forward to working together over the next four years to continue delivering innovative content backed by industry-leading technology.”
Rakesh Chablani, Managing Director of Betfred, said: “Having had a strong and successful partnership with Playtech for over ten years now, the extension of our exclusive agreement for another four years represents an exciting opportunity to continue growing our business.”
Playtech saw revenue of €1.5bn ($1.64bn) for the full year 2019, a rise of 22% year-on-year.
Adjusted EBITDA for the period was €383.1m, up 11%.
