Mybet named as Bild’s official Bundesliga partner

ator Mybet has become the official betting partner of German newspaper Bild for Bundesliga matches this season.

The internet and mobile versions of Bild will contain betting odds and offers from Mybet, while the deal will also include high profile advertisements in Bild am Sonntag, the Sunday version of the newspaper.

Florian Güde, online marketing director at Mybet, said: "We are very pleased with our integration into Bild for the Bundesliga. It gives our attractive bets and odds a much greater reach, and we are confident of substantially increasing our market shares in the German-speaking world."

Mybet was recently approved for a German sports-betting licence by the Hesse Ministry of the Interior and Sport, however the issuing process has been halted by a court after complaints were made by operators who were refused a licence.