SG Digital executive: “More important than ever” to strengthen online offering

Dylan Slaney, SVP Casino at SG Digital, believes it is more important than ever for operators to improve their online offering amid the global outbreak of COVID-19.

SG Digital executive: “More important than ever” to strengthen online offering

Speaking with Gambling Insider for the Roundtable feature in its upcoming May/June magazine, Slaney explained what a strong online segment could offer land-based operators during this testing time.

He said: “For land-based casinos in particular, it’s more important than ever to have a strong online offering that allows their customer base to access fun and engaging content in a responsible way, especially at a time when they’re looking for relief from a difficult period.

“Additionally, we will look to support operators in any way we can, especially with regard to new responsible gaming measures they may wish to put in place in light of COVID-19.”

Slaney also explained how the coronavirus pandemic has affected SG Digital’s operations specifically.

He said: “First and foremost, we’re protecting the wellbeing of our staff by adopting a remote work policy and procedures including social distancing.

“We’re also going above and beyond to continue providing our partners with services to keep their customers engaged.

“We’re sourcing even more content to our OpenSports and OpenGaming portfolios, including additional esports and virtual sports which are enjoying a surge of interest right now.”

The full feature will appear in the May/June edition of Gambling Insider magazine.

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Owain Flanders
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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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