Published
Land-BasedSports BettingIndustry

UK gambling consultant predicts 50% drop in betting shops post-COVID

Gambling consultant Steve Donoughue believes UK retail sports betting will see a lasting impact after the COVID-19 crisis subsides.

WilliamHill

Speaking with Gambling Insider for the May/June edition of its magazine, Donoughue explained that while all changes in betting behaviour during the COVID-19 pandemic had the potential to be permanent, the shift away from customers physically visiting betting shops could have a lasting impact for retail-reliant operators.

He said: “Land-based is going to suffer as people will switch to online and may never return.

“Land-based depends on people making a visit to their venue as part of their regular schedule. Once that stops being regular, things will change.”

When asked if retail sports betting had the potential to recover post-COVID, Donoughue said he thinks this is doubtful.

He explained: “I can’t see it going back to the way it was. There will always be a market for retail sports betting. But will it be one that is sufficient for the number of shops we have now? I doubt it.

“I predict a 50% drop over the next few years.”

Despite this outlook, Donoughue had some inspirational advice for sports betting operators in the UK.

“Keep your nerve,” Donoughue urged. “We will get through this. Sport will return.

"Be innovative but don’t be greedy or desperate as the Government is waiting to pounce.”

The full feature will appear in the May/Jun edition of Gambling Insider magazine. Click here to read when available. 

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...