Video exclusive: Betsson Group CEO on the return of sports betting… and Liverpool FC

By Tim Poole

The stars aligned for Betsson Group CEO Jesper Svensson on Friday morning, as it transpired his scheduled video interview with Gambling Insider was taking place the day after his beloved Liverpool Football Club won the English Premier League title for the first time.

It just so happened his interviewer was a Liverpool fan, too.

Watch our exclusive Q & A with the Betsson Group CEO below, as Svensson reflects on Liverpool ending its 30-year wait for a league title, as well as discussing the return of major sports betting markets.

On an industry note, Svensson talks through Betsson’s recent acquisitions of Gaming Innovation Group brands, the rise of esports and whether table tennis betting can carry on surprising operators.

The executive also discusses the return of the gaming sector’s events circuit, as industry trade shows try to establish when is best to make a return to land-based events.

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